RASA KOPI · Specialty coffee franchise

Built to brew

A smarter system for better coffee.

From coffee and recipes to technology and training, every part works together.

4.9
★★★★★
from 360+ Google reviews
RASA KOPI storefront on Schillerstrasse 30, Munich

Our first coffee shop

Schillerstraße 30, München

Move to explore
18.000 €One-time franchise fee
~100.000 €Estimated startup investment*
FixedMonthly fee. No revenue share.
On-siteTraining and launch support

*Estimate, excluding franchise fee. Depends on location, size and rent.

Why RASA

Good coffee. Clear systems.

Coffee should feel simple behind the bar.

RASA brings the craft, technology and standards together, so your team can focus on what matters most: making people feel welcome.

The bean
Ripe red coffee cherries on the branch
Grind
Dose
Time
Temp

Single-origin coffee from Indonesia.

Every bean comes with a tested recipe for grind, dose, time and temperature.

The machine
RASA UNICA PRO espresso machine
Unica
Service
Unica

RASA UNICA + Fellow Aiden

RASA UNICA espresso machines and Fellow Aiden brewers save the right recipes for every cup. Your baristas work from the settings they need, learn faster and stay consistent.

The water
TRUU water filtration system

Coffee is over 90% water.

TRUU filtration keeps water consistent across every location while helping protect your machines from limescale.

The numbers

Numbers from the real thing.

Our first RASA KOPI café in Munich generated:

Average monthly revenue*
44.439 €
Schillerstraße 30 · Jan–Aug 2025
Average spend per guest*
9,80–16,00 €
Per visit, from POS data

*Point-of-sale data from Schillerstrasse 30, Munich, January–August 2025. Latest figures are shared after you apply. Past results from one location are not a guarantee of future revenue.

Beyond coffee

Beyond the cup.

RASA starts with coffee. It doesn't end there.

Food & Signature drinks

Indonesian and Southeast Asian flavours, made for a wider audience.

Açaí and granola bowls with lattes on a café table

Retail

Drip bags, capsules and brew bags in four flavours, from Sumatra Gayo to Java Ijen.

RASA KOPI coffee brew bag box, Java Nismara Ijen

Merchandise

Apparel, bottles and bags that let guests take RASA with them.

RASA KOPI 'What's Up brew?' t-shirt
The RASA KOPI retail range: coffee bags, brew bag boxes, capsules and RASA MATCHA
Drip bags, capsules, brew bags and RASA MATCHA. Retail that works on the shelf of every café.
With you from day one

Built together.

A café is more than a space, a menu and a machine.

Collage of the RASA team and partners at cafés and on sourcing trips

Before you open, we help with

  • Site checks and lease advice
  • Interior design
  • Hiring and interviews
  • Barista and hospitality training
  • RASA manuals and SOPs

After you open

  • On-site support during the first weeks
  • Local Google and social advertising
  • Brand-wide marketing paid by RASA
  • Regular, data-based performance reviews
  • Monthly calls with leadership
  • Backup staff from other locations

Local advertising spend comes from your own budget, starting at 500 €/month.We take no commission on furniture or supplier referrals.

The RASA app

One app. One view.

Your guests order from the table or ahead.You manage the business from one dashboard.

For your guests

Order. Pay.Get notified.Come back.

The RASA app includes loyalty points, a stamp card and wallet, across every RASA location.

RASA app home screen with pickup and dine-in options Menu of matcha and tea drinks with prices Espresso-based drinks menu Cafe latte product screen with add to cart Es Kopi Susu Gula Aren with temperature and milk options How to order when dining in, using the table QR code Vouchers screen
For your team

Inventory. Vouchers. Reporting. Customer data.

One place to run it all. No self-order kiosks to buy. No extra cashier to hire.

The investment

Clear from the start.

Founding partner price
18.000 €

One-time franchise fee

  • Interior design
  • App and server setup
  • First team uniforms
  • Opening stock: 10 kg coffee and 10 kg matcha

A fixed monthly system fee

No percentage of revenue.

1.700 €
≈ 3,9 % of net revenue
Up to 15.000 €650 €
15.001–25.000 €1.050 €
25.001–35.000 €1.400 €
35.001–45.000 €1.700 €
45.001–55.000 €1.950 €
Over 55.000 €2.150 € cap

The same tiers apply to every partner. For reference, our Munich café averaged 44.439 € a month (Jan–Aug 2025).

Startup investment
~100.000 €

Estimated startup investment, excluding the franchise fee.*This covers deposit, fit-out, permits and working capital.

Through our strategic partnership with Flexvelop, all electrical machines can be rented up to 50.000 € without investment from your side.

*Estimate. Depends on location, size and rent.Full breakdown is shared after you apply.

Meet the founder

Why RASA exists.

Meet Osman, founder of RASA Group.Hear how RASA started, and how we build each café together with our partners.

Watch on YouTube ↗
The team

People behind the system.

Every part of RASA has someone responsible for it.

Osman GedikFounder & CEOBuilding RASA with the mindset of a technology company.
Renie ArfiantiCreative DirectorDesigning every RASA space and leading sourcing in Indonesia.
Oleksandr KravchenkoDirector of CoffeeSCA-certified barista and roaster, responsible for recipes and water quality.
Galih RackaCMO12 years in marketing, from Leo Burnett and Hakuhodo to Indomie.
Defieani PutriCPOBuilding menus that people love and businesses can sustain.
Engelie Marie RomeroHead of Culinary OpsResponsible for hygiene, compliance and daily standards.
Errol WidhavianCTOBuilt backend systems for Starbucks Indonesia. Now building the RASA app.
From people who know RASA
“I didn't know what a cappuccino was until I had it here and it changed my entire perception of what coffee could be.”
SamRASA KOPI guest
“Was so excited to find a new speciality coffee spot in my neighbourhood. I'm from New Zealand so I know my coffee, and Rasa Kopi definitely met my expectations! Wonderfully kind and knowledgeable baristas as well. I will be back.”
Rhiannon FairlessGoogle review · ★★★★★
“Very delicious coffee and the service was the best! It's an experience drinking coffee here, they have different kinds and they taste so good.”
Nicolas A.Google review · Local Guide · ★★★★★
“Loved this coffee shop. Their drinks and cakes are really tasty and the employees are really friendly and nice!”
Алина КокареваGoogle review · ★★★★★
01 / 04
4.9★★★★★
360+ Google reviews
Getting started

Three steps.

01

Apply online

A short form. Just enough to get the conversation started.

02

Get the details

We'll send you everything you need to understand the franchise.

03

Talk to us

Book a call. Ask anything. See whether RASA is right for you.

FAQ

A few things worth knowing.

No.

We train you and your team in coffee and hospitality, and stay with you after opening.

A big giveaway can cost over 10.000 € and overwhelm a new team.

We open quietly, build the routines, then celebrate publicly about a month later.

RASA UNICA and TRUU water filtration are standard.

For filter coffee, we recommend the Fellow Aiden, but you are free to choose an equivalent.

It is the one-time franchise fee.

After opening, you pay the fixed monthly system fee. Kitchen fit-out, furniture and construction are separate.

We'll email you the franchise details.

Then you book a call with our team.

Addicted to quality.

A smarter system for better coffee, from Munich to the world.

Apply now →